The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign
nook
Agency: R/GA / New York
Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Experiential Advertising / Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
'Chippendale printer leaflet'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Chippendale Printers Category: Branding / Booklet/Brochure
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam
Client: Philips Category: Online Films And Video / Short Form - Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Campaign